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Winning mobile game ads: Creative tactics to boost user acquisition

boynextdoornewsОставить коментарий к Winning mobile game ads: Creative tactics to boost user acquisition

If you missed our webinar, you can watch the full recording on LinkedIn or read this recap of the key takeaways. UA in 2024: Adapting to privacy and platform changes Shifts in privacy regulations and platform policies have transformed the UA landscape. From Apple’s SKAdNetwork to evolving MMP (Mobile Measurement Partner) tools, UA Managers and Growth Marketers are redefining their approaches to maximize the impact of limited data. Our panel of experts shared how they’ve adapted, focusing on creative testing, budget optimization, and campaign structuring to maintain performance and compliance. They emphasized staying agile and collaborative: Ensure ad schemas and budgets are adjusted to optimize revenue tracking. Focus on creative assets to better appeal to target audience and ensure cultural and language relevancy. Acquiring high value users rather than focusing on large volume. Work closely with legal teams to navigate…

Tower Defense Simulator: Perfecting balance with GameAnalytics’ Data Suite

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Tower Defense Simulator (TDS) is a popular strategy game on Roblox, first launched in 2019. Created as a school project, it has since become a massive success with over 3.4 billion visits and an average concurrent user count of 12,000 to 15,000 players. As a tower defense game, TDS emphasizes strategic gameplay, where players must build and upgrade towers to fend off waves of enemies. The game operates on a LiveOps model, regularly introducing updates, features, and events to keep its audience engaged. LiveOps plays a central role in evolving the game, enabling TDS to constantly gather player feedback and iterate to refine the experience. TDS relies on Roblox Analytics to track key metrics like retention, engagement, acquisition, and revenue. For example, funnel events in Roblox Analytics are used to track tutorial effectiveness and identify drop-off points during onboarding. This…

Meet them where they are: Using market research to inform your game ads targeting

boynextdoornewsОставить коментарий к Meet them where they are: Using market research to inform your game ads targeting

Once your game is published, you’re always looking to grow your player base. But it’s not just about quantity; it’s about quality. Acquiring users who genuinely resonate with your game is vital to building a sustainable, loyal player base. Therefore, finding the right audience quickly is crucial when acquiring new users. The faster you identify your core players, the more efficiently you can allocate your marketing budget, maximizing ROI and attracting high-quality players likelier to stick around. So, how do you go about identifying these users, and how has targeting evolved to meet new challenges? The shift in targeting: How privacy changes reshaped the landscape In recent years, user acquisition targeting has undergone quite a shift. Changes to Apple’s Identifier for Advertisers (IDFA) policy have led to a new realm for mobile marketers, affecting the ways you can reach and…

Midnite’s Strategic Use of GameAnalytics for Game Development Mastery

boynextdoornewsОставить коментарий к Midnite’s Strategic Use of GameAnalytics for Game Development Mastery

Midnite Games, founded by brothers David and Julien in 2020, has made a name for itself in the gaming industry, particularly with its hyper-casual classic, Slices, which boasts over 65 million downloads. Initially collaborating with publishers, the studio has recently shifted its focus to self-publishing. Their dedicated team currently includes two developers, two designers, two 3D artists, one producer, and a creative director. As of August 2024, Midnite is working on two games, each at different stages of development. Midnite Studio’s analytics methodology The studio has been using GameAnalytics since 2015 and it has since become David’s go-to tool for conducting gameplay analysis and health monitoring. Using Custom Dashboards, Health and Funnels, he is able to answer questions like: Where does churn occur and what causes it? How can we improve the conversion rate for specific events? How can we…

I’m a recent computer science graduate and finished my military duty, where I also developed a strong concept for my first game. Game development is my passion, and I’d love to pursue it full-time, but I’m unsure if going indie can provide enough financial stability at the start. Should I focus on funding and self-publishing, or look for a stable job in the industry or another field and keep game dev as a hobby for now? My friends think I could succeed as an influencer if I started streaming, but I’m also unsure if I want to specialize—programming might be an option.

boynextdoornewsОставить коментарий к I’m a recent computer science graduate and finished my military duty, where I also developed a strong concept for my first game. Game development is my passion, and I’d love to pursue it full-time, but I’m unsure if going indie can provide enough financial stability at the start. Should I focus on funding and self-publishing, or look for a stable job in the industry or another field and keep game dev as a hobby for now? My friends think I could succeed as an influencer if I started streaming, but I’m also unsure if I want to specialize—programming might be an option.

It’s important to remember that you’re still in your early levels and there’s a lot of the tech tree you haven’t yet explored. In the ideal scenario, you’ll manage to find a job in the industry and use it to level up your skills. You’ll be able to earn…

Using competitor intel to optimize your game ad creatives

boynextdoornewsОставить коментарий к Using competitor intel to optimize your game ad creatives

MarketIQ helps bridge this gap by offering clear insights into what’s working across formats, platforms and more. UA Managers get the metrics they need for data-backed decisions, and Game Marketers get insights on trends and creative strategies to keep campaigns fresh and engaging. As competition is fierce, marketers are hyper-focused on ROAS and want metrics that deliver high-performing campaigns without wasting spend. MarketIQ makes this easier by allowing them to efficiently compare ad performance, analyze top creatives, and spot trends across networks, cutting down on time spent but keeping results high. Additionally, the need for creative inspiration and access to data that shows how different creatives capture attention has been inaccessible to most. With MarketIQ, you can dive into leading creative examples and understand what users respond to, shaping ads that are both targeted and impactful. There is not just…

Hi! I’m a Brazilian fan of your work, and I want to thank you for all the content you share. I often see heated discussions about the role of consulting companies in game development, and I’d love to hear your perspective. In practice, how much influence do these consultancies have on making changes to a game? Do you think they have the power to shape development in a meaningful way? Thanks for your time!

boynextdoornewsОставить коментарий к Hi! I’m a Brazilian fan of your work, and I want to thank you for all the content you share. I often see heated discussions about the role of consulting companies in game development, and I’d love to hear your perspective. In practice, how much influence do these consultancies have on making changes to a game? Do you think they have the power to shape development in a meaningful way? Thanks for your time!

Consultants have as much power as the studio or publisher gives them. When Nintendo hires a consultant to act as the team’s executive producer/director (e.g. Masahiro Sakurai via Sora Ltd.), then that consultant will have as much power as a director of…

Another question about NPC’s I will sometimes see players just let the NPC kill enemies which usually goes with them struggling to kill them or they take a long time to even getting killed themselves. I’m assuming the same stuff you said in your last post applies to these NPC’s?

boynextdoornewsОставить коментарий к Another question about NPC’s I will sometimes see players just let the NPC kill enemies which usually goes with them struggling to kill them or they take a long time to even getting killed themselves. I’m assuming the same stuff you said in your last post applies to these NPC’s?

We rarely want AI allies to overshadow players — doing so will break the power fantasy. Instead, we want them to look like they’re fighting and take a while so that the player can be the hero. You should read this archive post about [why we don’t want …

Say we’ve got a live service game, and we’re at the beginning of the current content cycle. The next batch of big character class changes aren’t expected for the next year or more, although smaller tuning passes and targeted reworks might occur in the mean time. Some of the class designers will be working on those smaller tasks, and possibly some are doing exploratory design for further future changes. What do the rest of the class designers work on?

boynextdoornewsОставить коментарий к Say we’ve got a live service game, and we’re at the beginning of the current content cycle. The next batch of big character class changes aren’t expected for the next year or more, although smaller tuning passes and targeted reworks might occur in the mean time. Some of the class designers will be working on those smaller tasks, and possibly some are doing exploratory design for further future changes. What do the rest of the class designers work on?

They’re either making new classes or they’re working on the next expansion’s new progression paths for the existing classes. If we have enough class designers, we’re probably doing both.[Join us on Discord] and/or [Support us on Patreon]Got a burning q…