Editor’s note: This article was written and published by Tenjin. You can find their original version here.
New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games!
The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry.
This benchmark report consists of anonymized data collected by Tenjin and GameAnalytics for hyper-casual games in the date range of 01.10.2022 – 31.12.2022.
So let’s dive in and explore what this report has to offer! Here’s a summary of the topics we cover:
- Ad Spend % by platform
- Median CPI by platform
- Top 10 countries & ad networks by ad spend on Android and iOS
- Median CPI for the top 10 countries & ad networks by ad spend on iOS and Android
- Day 1 and Day 7 Retention Benchmark by platform for hyper-casual games (by GameAnalytics)
Our findings reveal that cost per install (CPI) on iOS has increased by $0.17 since the last quarter (Q3 2022)! Download the report below to learn more.
What has been the most surprising statistic from the report? Let us know!
We hope this report will help you with your ad monetization and user-acquisition efforts in 2023!