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Arcadian Lab’s data-driven approach to game publishing Founded as a studio supporting hyper-casual publishers, Arcadian Lab began using GameAnalytics in 2018. In 2023, they launched their self-publishing department, requiring more robust tools for market research and competitive analysis. GameAnalytics quickly became an integral part of their data-driven approach. In 2025, they added MarketIQ to their tech stack. With this platform, they improved efficiency across three key areas: creative inspiration, competitor ad tracking, and market expansion. The intuitive UI allowed them to quickly access insights and make informed decisions faster than ever before. We spoke with Shehroz Ali, COO of Arcadian Lab to understand their methodology. Why Arcadian Lab chose MarketIQ Before committing to MarketIQ, Arcadian Lab thoroughly compared it to other app intelligence platforms. MarketIQ stood out for two major reasons: Faster creative insights and performance data: In other tools,…

This report provides an in-depth analysis of key gaming metrics across different regions, genres, and platforms, offering valuable insights into player behavior and market trends, helping you understand how your game compares in key performance areas:
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If you missed our webinar, you can watch the full recording on LinkedIn or read this recap of the key takeaways. UA in 2024: Adapting to privacy and platform changes Shifts in privacy regulations and platform policies have transformed the UA landscape. From Apple’s SKAdNetwork to evolving MMP (Mobile Measurement Partner) tools, UA Managers and Growth Marketers are redefining their approaches to maximize the impact of limited data. Our panel of experts shared how they’ve adapted, focusing on creative testing, budget optimization, and campaign structuring to maintain performance and compliance. They emphasized staying agile and collaborative: Ensure ad schemas and budgets are adjusted to optimize revenue tracking. Focus on creative assets to better appeal to target audience and ensure cultural and language relevancy. Acquiring high value users rather than focusing on large volume. Work closely with legal teams to navigate…

Tower Defense Simulator (TDS) is a popular strategy game on Roblox, first launched in 2019. Created as a school project, it has since become a massive success with over 3.4 billion visits and an average concurrent user count of 12,000 to 15,000 players. As a tower defense game, TDS emphasizes strategic gameplay, where players must build and upgrade towers to fend off waves of enemies. The game operates on a LiveOps model, regularly introducing updates, features, and events to keep its audience engaged. LiveOps plays a central role in evolving the game, enabling TDS to constantly gather player feedback and iterate to refine the experience. TDS relies on Roblox Analytics to track key metrics like retention, engagement, acquisition, and revenue. For example, funnel events in Roblox Analytics are used to track tutorial effectiveness and identify drop-off points during onboarding. This…

Once your game is published, you’re always looking to grow your player base. But it’s not just about quantity; it’s about quality. Acquiring users who genuinely resonate with your game is vital to building a sustainable, loyal player base. Therefore, finding the right audience quickly is crucial when acquiring new users. The faster you identify your core players, the more efficiently you can allocate your marketing budget, maximizing ROI and attracting high-quality players likelier to stick around. So, how do you go about identifying these users, and how has targeting evolved to meet new challenges? The shift in targeting: How privacy changes reshaped the landscape In recent years, user acquisition targeting has undergone quite a shift. Changes to Apple’s Identifier for Advertisers (IDFA) policy have led to a new realm for mobile marketers, affecting the ways you can reach and…

Midnite Games, founded by brothers David and Julien in 2020, has made a name for itself in the gaming industry, particularly with its hyper-casual classic, Slices, which boasts over 65 million downloads. Initially collaborating with publishers, the studio has recently shifted its focus to self-publishing. Their dedicated team currently includes two developers, two designers, two 3D artists, one producer, and a creative director. As of August 2024, Midnite is working on two games, each at different stages of development. Midnite Studio’s analytics methodology The studio has been using GameAnalytics since 2015 and it has since become David’s go-to tool for conducting gameplay analysis and health monitoring. Using Custom Dashboards, Health and Funnels, he is able to answer questions like: Where does churn occur and what causes it? How can we improve the conversion rate for specific events? How can we…

MarketIQ helps bridge this gap by offering clear insights into what’s working across formats, platforms and more. UA Managers get the metrics they need for data-backed decisions, and Game Marketers get insights on trends and creative strategies to keep campaigns fresh and engaging. As competition is fierce, marketers are hyper-focused on ROAS and want metrics that deliver high-performing campaigns without wasting spend. MarketIQ makes this easier by allowing them to efficiently compare ad performance, analyze top creatives, and spot trends across networks, cutting down on time spent but keeping results high. Additionally, the need for creative inspiration and access to data that shows how different creatives capture attention has been inaccessible to most. With MarketIQ, you can dive into leading creative examples and understand what users respond to, shaping ads that are both targeted and impactful. There is not just…

We’ve had an awesome experience because it’s pretty seamless integrating the API. It’s very easy. We don’t need to worry about the calls or how to integrate properly. We just add the plugin. – Saurabh Saxena, Lead Developer at GRX Immersive Labs. GRX Immersive Labs, a renowned film and animation studio, has recently expanded its expertise into developing VR and video games. Their latest project, supported by Verizon, focuses on creating an educational experience that teaches students how to create music. Saurabh describes: In the app, students can move through a vibrant, interactive world, creating drum beats, playing the piano, and accessing a library of notes, all while learning about the cultural roots of music. They can complete an entire music production while exploring educational themes. It’s like Fortnite, but instead of battling, they’re engaging with music, creativity, and cultural…

The legacy version of GameAnalytics (V2.5) will no longer be available from 1st of October. We’ve been gathering feedback from users of our legacy platform to identify functionality they miss in the new platform. Most of the requested features are now available, with the remaining areas either in development or set to be released soon. Read on to learn what has been added and what’s coming next. Our previous updates GameAnalytics V3 now live GameAnalytics H1 Update: New Product Improvements GameAnalytics’ Journey to Analytics Excellence – H2 2023 Updates and Improvements Recently added Current day Viewing live data was only possible via our real-time feature, showing data from the last 24 hours. Now, you can view all metrics for the current on-going day (UTC). Select the current day manually or click the toggle in the date picker to disable/enable. Metrics…

When developing a mobile multiplayer game, there’s an added layer of complexity. It’s not just the technical challenge of connecting the players together, but every element of your game is affected – from the monetization to the gameplay itself. With that in mind, we’ve brought together the tools and resources that’ll help you make your multiplayer game. Which engine is best for multiplayer games? Most engines feature multiplayer support in one way or another, whether it’s built-in or a plugin. Unity. Despite recent concerns, Unity is still the go-to choice for many mobile developers. Not only do they have guides on their website, they also have tons of the backend tools and features you’ll need to make your multiplayer game run smoothly. Defold. Completely free and open source. Defold is a very lightweight engine that’s perfect for mobile games. But…