2023 will be the year of Hybrid Monetization

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Many game studios have relied solely on a single strategy – typically advertising – to make their money. But as times change, we’ve seen a shift in the market. Hybrid monetization might not be new, but it’s now more than ever becoming an essential tactic for game studios. So what’s caused this trend? And how will it affect the industry throughout 2023?

GameAnalytics V3 is here!

Lately we’ve talked a lot about some exciting updates coming to GameAnalytics, and over the past few months you’ve been able to get a small taste of these changes with our V3 Open Beta. Thank you to everyone who took part and shared valuable feedback. We’ve been listening to your comments and they’ve helped us polish the V3 experience a whole lot more. What’s happening? In this post, we’ll cover all of the nitty-gritty details about this release. But, if you’re short on time, here’s a very quick summary of what’s happening… TL;DR — V3 is going to be officially released as the default tool The legacy solution will be available for the next 6-8 months (or more). Users will be selected in groups to enter the new solution (all users will be transitioned over 5-10 days). V3 delivers a…

Among Us VR dev talks about how to create immersive worlds

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VR is all about immersion. It’s about allowing players to lose themselves in more than just a game, but a new world. You have to build VR experiences the right way to make this happen. This goal is always top-of-mind for Schell Games. In this interview, we spoke to Schell Games’ Vice President of Product, Charlie Amis, to learn their story. “For VR, you want to make the player feel like they’re actually in the world you’ve created. This isn’t as true or a high priority in PC and console games. If people start to lose that sense of presence and immersion, then a lot of the reason they put the headset on is hurt. They want to go to another world or be someone new. So you need to help them feel like they’re really there and really that…

Deploy your own analytics platform with Private Instance

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Heads up, it’s now possible to deploy a version of our analytics platform into your own setup and systems with a Private Instance. Having a private deployment of GameAnalytics is an ideal solution for any studio and publisher looking to become more independent and gain greater control over their own tools and data. In this update, we’ll explain what a Private Instance is, why we’ve rolled out this service, and how you can get started. Why we created Private Instance We’re seeing a shift in the industry. More large-scale studios and publishers are bringing tools and systems in-house, with the goal of managing their own data pipelines for custom reporting, along with improving data compliance and security. That’s why we’ve released Private Instance. With your own private deployment, you’ll now be able to use all the GameAnalytics features, but on…

Top 10 Hyper-casual Game Ad Networks in 2022 (Q4)

Editor’s note: This article was written and published by Tenjin. You can find their original version here.  New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by Tenjin and GameAnalytics for hyper-casual games in the date range of 01.10.2022 – 31.12.2022. So let’s dive in and explore what this report has to offer! Here’s a summary of the topics we cover: Ad Spend % by platform Median CPI by platform Top 10 countries & ad networks by ad spend on Android and iOS Median CPI for the top 10 countries & ad networks by ad spend on…

GameAnalytics achieves SOC2 Type II & ISO27001 information security standards

GameAnalytics is proud to announce that it has achieved SOC 2 Type II compliance in accordance with American Institute of Certified Public Accountants (AICPA) standards for Service Organizations also known as SSAE 18. Achieving this top security standard demonstrates that GameAnalytics pursues enterprise-level security for partners and customers’ data, safely processed within the GameAnalytics systems. GameAnalytics is also delighted to be officially certified for ISO/IEC 27001:2013 (ISO 27001)! This stands for an internationally recognized standard that ensures that our services and products meet the best practice for an information security management system. Using this collection of standards will help our organization manage the security of assets such as game insights, personal data, financial information, intellectual property, employee details and any information entrusted to us by third parties. We are committed to following the highest quality and consistent security management system,…

Happy Volcano: why a growing studio picked Player Warehouse

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A central location to come home to After launching You Suck At Parking, Happy Volcano wanted a central home for their analytics data. David Prinsmel, Happy Volcano’s game director, and their data engineer, Rahul Jani, found that Player Warehouse let them be more flexible around storing and processing their data. They could pull it all into one central location and then create their own visualizations off the back of that information. Here’s what they found along their journey. Focus on your onboarding process first If you want players to stick around, you need to make sure they feel comfortable in your game. So your onboarding process is vital to your success. Through their data, Happy Volcano realized that people were far more likely to drop off if they didn’t play through some of the single-player races before hopping over to multiplayer….

How to build successful VR games as a solo developer

Building video games has never been a simple task. You can have a brilliant idea for a game, but without the right skills, tools and resources, it can be near-impossible to tackle by yourself. Especially if we consider something as complicated and new as virtual reality. Not that this stopped Sergio Hidalgo. Being a one-man studio, Sergio managed to produce, release, and publish two successful VR titles. His first title, Dreadhalls, hit over 60,000 concurrent viewers on Twitch. (For comparison, Team Fortress 2’s highest was around 80,000.) While Cosmodread has had approximately 25,000 players on Steam alone and sold up to 250,000 units worldwide, across all major platforms. So to get his advice and learn his secrets, we sat down to hear his story and journey as a solo-game developer. Here’s what he had to say. 1. You don’t have…

The top 22 mobile games of 2022

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It’s been a busy year. Mergers and acquisitions left, right, and centre. New ownership of Twitter. More progress with NFTs and Web3. Even tighter regulations with the app stores. And that’s just the tip of the iceberg. But one thing that hasn’t changed is new hit games entering the market. And boy, we’ve been spoiled for choice over the last 12 months. So to end the year on a high, we rounded up our top 22 games to hit the charts this year. So grab your phone and get comfy. Here are the top games we loved playing this year. If you want some inspiration for games to binge over the holiday period, look no further. 22. Spinner Merge by Sunday.GG Think of this as a hyper-casual Beyblade game with a merge mechanic mixed in the middle. What we liked…