We’re coming to the end of the year, and what a year it has been. We’ll have a roundup blog coming out soon, but there’s still plenty to do and fill you in on before we start chatting about 2022.
Recently, we’ve had a few major updates across all of our product lines. Here are the highlights:
- You can now analyze ad revenue from AdMob in your GameAnalytics account.
- We launched a new mediation platform built for gaming teams, HyperBid.
- We also added a new DataSuite to our product family, Raw Export.
- Ranking data for over 80 sub-genres is now available in GameIntel.
So without wasting any more time with the intro’s, let’s dig into the main course.
What’s new in GameAnalytics?
We’ve created an integration with AdMob
We partnered with Google’s AdMob to bring you Impression level revenue data (ILRD) from their network directly to your GameAnalytics tool. All to help you analyze all your game’s data in one place, including insights about your ad revenue. Read our integration guides to learn how to get started:
Over 2021, we’ve worked hard to bring onboard new partners for your ad data. So far, we’ve welcomed Aequus, Applovin MAX, Fyber, and ironSource, with many more to come. And if there’s any other ad network you’d like us to integrate with next, let us know here.
We’ve launched a new mediation platform
It’s all that we’ve been chatting about for the last week. We helped launch HyperBid, a brand new mediation platform built for mobile games. It’s currently in Open Beta, and you can get a sign-up bonus to kickstart your campaigns (rather than use your own capital).
Like we said, we created it specifically for gaming. With HyperBid, you’ll be able to:
- Get the highest bid, every time.
- Unlock higher eCPMs.
- A/B test your campaigns easily.
- Segment your players.
- And get setup quickly and easily (no faffing around).
We’ve gone into a lot more detail in our announcement article. But here are a few words from HyperBid’s Business Director, Ahmet Genc:
“As this platform was crafted by the experts behind GameAnalytics, it’s been built with analytics at its core. With GameAnalytics help, we’ve laid the groundwork for this platform, future-proofing its development – where we hope to truly bring together your product and monetization data. Our team has more than a decade of experience, so the crew know exactly what types of features and functions a game developer needs in their mediation strategy.
“With HyperBid, we want to make sure you can now build the best business from your game, and truly realize your monetization potential.”
We’ve released our new Raw Export
Raw Export is the latest feature added to our DataSuite family. It’ll let you automatically export all of your games’ raw event data in JSON format, and pump this straight into your AWS S3 account. What’s better, there’s barely any manual intervention. And it’ll package all of your data into a compressed file, containing unchanged raw events, with their properties and timestamps.
To give you an idea of how it’s different, here’s a comparison table against other DataSuite products:
We’ve gone into a lot more detail around this new feature here. And we have plenty more updates coming out regarding our DataSuite soon. So keep an eye on this space.
And we’ve added new features to GameIntel
We’ve been pretty quiet on the GameIntel front. But for good reason. We’ve added a bunch of new features, and polished a lot of the edges in our marketing intelligence tool. Alongside a UI refresh, you can now:
- Filter the charts by over 80 sub-genres
- Sort the ranks by specific metrics
- And unlock this (and more) in our new starter tier – only $99 a month.
There’s a lot to explain in this update. But in short, it’s the next step in creating your one-stop market research tool for the mobile games industry. You can get all of the details around the latest release here. Or dive right in and try it out for yourself.
What’s coming next
We have some big plans for 2022. It’s a bit early to go into the details. So make sure you subscribe to our newsletter to stay in the loop. We send monthly updates around our tools and any other game development news. Until next time!
