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Do you think the projects that you shipped as a indie developer have the same impact as the ones you worked on at game studios when applying for jobs?

What matters the most to hiring managers is the kind of experience a candidate has. Hiring managers have a specific set of tasks they’re looking to hire someone to do for them. At an indie studio, they are probably looking for a broad set of experience…

How MarketIQ transformed Arcadian Lab’s creative and advertising strategies

arcadian lab games

Arcadian Lab’s data-driven approach to game publishing Founded as a studio supporting hyper-casual publishers, Arcadian Lab began using GameAnalytics in 2018. In 2023, they launched their self-publishing department, requiring more robust tools for market research and competitive analysis. GameAnalytics quickly became an integral part of their data-driven approach. In 2025, they added MarketIQ to their tech stack. With this platform, they improved efficiency across three key areas: creative inspiration, competitor ad tracking, and market expansion. The intuitive UI allowed them to quickly access insights and make informed decisions faster than ever before. We spoke with Shehroz Ali, COO of Arcadian Lab to understand their methodology. Why Arcadian Lab chose MarketIQ Before committing to MarketIQ, Arcadian Lab thoroughly compared it to other app intelligence platforms. MarketIQ stood out for two major reasons: Faster creative insights and performance data: In other tools,…

Re: evangelist players vs. engaged players vs. those who fall off — does that not ever fall into the problem of trying to appeal to players who have no interest in sticking around and then alienating the evangelist/engaged players who loved the game for what it was? Too often I see studios try to broaden who their games appeal to, or try to capture the people who were never going to stick around in the first place, and utterly sacrifice their actual evangelists/engaged players and are left with no one who is happy with the end result. I understand studios/the money behind the studios want to make the most possible money but we are now left with a market of video games where too many of them are all aiming to appeal to as many people as possible and thus appeal to no one. We’re left with homogenous slop and for what? So many of these drop and flop, and when so many IPs and studios are forced to cater to this, the dedicated playerbase is left unhappy and alienated and they go elsewhere. Then the investors act shocked and scandalized that the studio didn’t meet their “target goals” that were set to completely unrealistic standards.

You’re conflating several issues.First — evangelists are not known for good game design sense or business sense. They’re known for their deep faith and love for the object of their beliefs, so much so that it drives them to preach. They tend to specula…