Who has input on what a game is named? Who has the final say?

Lots of people have input in the process, but what usually ends up happening in AAA games is that the executive producer consults the leadership and they make a list of name candidates. This list is then passed on to the publishing executives above who make a decision based on what they like. They may consult market research, the marketing department, or even farm it out to focus groups, but usually they just pick something they like.

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