
Here's the thing. There's really no good end result involved when the goal is regulation - the best you'll get is the absolute minimum compliance from those involved. When platforms required "exclusive content" from games to publish on their platform, the third-party publishers complied - we'd ship the exact same game and set aside a single piece of content like a piece of armor or an animation like an emote as the "exclusive content" for that platform.

Take it from a system designer - if there's only incentive to do the minimum of what the law requires, that's the most common result you'll get. The players need a way to align their incentives with the publishers in order to create a situation where both sides get what they want. Coercing them via regulation will only get minimal or malicious compliance at best, and will simply kill a lot of games that could have been beloved by those players because they would never get the green light in the first place. Instead, lobbying for some kind of tangible benefit in the cards for the publishers to provide a quality end-of-life sunset update for service games (like a delayed tax break for a chunk of the game's development costs) would go a lot further to incentivize the kind of behavior the players want.
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