Advertisers are canny when it comes to who they wish to advertise to. Different products appeal to different kinds of people - you're not going to see as many toy sales to adults as to children, for example. Since advertisers get to choose what kind of content they feel is good to advertise alongside, it will cause indirect pressure on any content to appeal to certain bands of advertisers. This will typically serve to rein in any kind of extremist content, since that is the kind of content that advertisers tend to shy away from. That's pretty normal for any kind of content - not just games.

Game devs will obviously consider trying to optimize for the advertising revenue, but it's an unsolved problem to work out. What's the tradeoff by adjusting the guardrails on the content in order to remain advertiser friendly? What are the key performance indicators and how do we hit them? Maximizing ad revenue would be to maximize engagement time with a sufficiently earning advertiser-friendly audience. How would one go about doing this? If there's to be an ad-driven gaming subscription service in the future, the winners would be the ones able to thrive within these kind of constraints.

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