Sure. If spending on the smaller and experimental projects severely eclipses the spending on the mega franchises, the publishers would take notice and you'd see a lot more of the former. The gaming industry is, unfortunately, very hit-driven. The top 10% of earning games take in ~90% of the total revenue for the entire industry. Work horse franchises like Call of Duty, Pokemon, Grand Theft Auto, Madden, Fortnite, Monster Hunter, etc. generally out-earn the experimental and new games by orders of magnitude, even if the new games hit it big. This is why the big publishers behave the way they do during economic bad times. They want to keep things as safe as possible and weather the storm, so they stick to the safest projects (the workhorses) and cancel development on risky projects (experimental and new stuff).

A huge number of people would need to change their buying habits in a significant way for such an industry shakeup to happen. Players would need to go all out for buying risky and new games, rather than continuing to play old and reliable games. When I say all out, I don't just mean a little bit - they need to purchase smaller and experimental games at a rate that is exponentially larger than the buy-in for lifestyle games, likely by a factor of at least 3-4x what they collectively spending on lifestyle games. This would be incredibly difficult, because it would essentially be a complete inversion of the way players currently choose to spend their money. Nothing is impossible, but this is improbable due to fighting against the human instinct to stay safe.

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