The short answer is "It depends". The long answer is the list of all the things it depends on. Licensing a brand has a ton of factors involved because IP has value. The more valuable a brand is, the more careful its owners become about making decisions with that brand because making those decisions not only affects the revenue that brand generates, but also affects the value of the brand itself.

This often goes beyond just money, because it affects what the owner wants for the brand. As an example, Netflix owns the K-Pop Demon Hunters IP and would likely not choose to license it out for adult content regardless of the cash offer because it is likely not enough to offset the damage such official content would do to the brand. The damage done would affect toy sales, merch sales, future branded projects, and so on.

There is no real "standard" when it comes to making such licensing deals from brand to brand, though there are common rules like the big licenses taking 20% of the gross in addition to the flat amount paid for the use of the IP. The more valuable the IP, the more demands the owners tend to have - vetoing or requiring certain character inclusion, adjusting perceived power levels or screen time for characters, requiring adherence to character bible rules, and so on, in addition to any money that changes hands for the right to use the IP. If you look at Marvel vs Capcom Infinite, for example, Disney was riding high on the MCU at the time and had a bunch of additional requirements like banning the X-Men and requiring certain MCU characters to appear.

If you want Konami and Kojima to get back together again to work on Metal Gear, it seems unlikely due to their bad public breakup. Somebody fairly high up within Konami would need to make amends with Kojima behind the scenes before they'd agree to work together again, and even then Kojima might prefer to keep doing what he's doing on his own. Still, stranger things have happened - like how Disney and Robin Williams had that very public falling out after Aladdin and still were able to get past it.
[Join us on Discord] and/or [Support us on Patreon]
Got a burning question you want answered?
- Short questions: Ask a Game Dev on Twitter
- Short questions: Ask a Game Dev on BlueSky
- Long questions: Ask a Game Dev on Tumblr
- Frequent Questions: The FAQ