Is there a “wrong/right” way to boycott a game (besides obivious attacks and death threats? I can’t find the tweet nor recall the specifics, but it was about an not related developer talking about how the fanbase should be better in how to boycott or else it would damage the franchise long-term wise in ways nobody wins. Even if what the fanbase was angry about is valid.

The answer to your question entirely depends on what your goal actually is. A boycott isn't a goal by itself, it is a means to an end - usually the players are mad about something and the boycott (or whatever else - review bomb, harassment, doxxing, death threats, etc.) is an attempt at applying pressure to make the developer do something else (among other things like venting a bunch of hurt feelings).

If an angry player wants to vent hurt feelings, then the usual anonymous retaliation methods - review bombing, harassment, threats to quit, petitions, calls for boycott, etc. - are what they usually settle on. These forms of feedback have the lowest overall chances of actually enacting any change and they are the most adversarial of the options, but they are also the way that feels the strongest, like the fan is "fighting back".

If the angry player actually wants to provide feedback, they can do so in a reasonable manner on any officially monitored channel - usually reddit, twitter, official forums, etc. Being honest about what you dislike and why you dislike it is usually enough. If there's enough feedback from enough people, the devs will actually take it into consideration and do it. It's worth noting that this is also the method that takes a really long time to show results. Devs usually don't post responses immediately, and we're [usually working two patches in the future].

Often, the best thing a player can actually do is to find a different game to play. We live in a time where there are so many good games being released that finding a new and interesting game to play should not be difficult. There is often little more than mindset tying a player to a particular game or franchise. Emotional engagement with the players is good for us because it keeps players interested, but the players don't really get that much out of it. I don't think it's super healthy to make a game or franchise a significant part of my identity, so I think it's best to put a little emotional distance between myself and any given franchise. I can enjoy them when they're good, but I can go do something else when things take a turn for the worse. I think more people would do better to take a similar approach.

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