Creatives want to be creative, so they pitch creative stuff. Executives care about the bottom line and return on investment. Unfortunately, the real story in the AAA space is that experimental and niche games like RTS games don't have as much of a potential market anymore. The biggest RTS in the world was Starcraft 2, and [Starcraft 2: Wings of Liberty didn't earn as much as the glowy mount in World of Warcraft] at the time.
"But why not just form smaller teams?" you might ask. The problem here is that the game development specialties don't typically lend themselves to being evenly distributed between smaller projects and larger ones - every project needs at least a tech artist, an engine programmer, a strong generalist programmer, etc. just to get off the ground. These kind of roles are rare and highly sought-after in the industry, while the others - character modelers, environment artists, level designers, gameplay programmers, AI programmers, texture artists, UI artists (and so on) aren't needed in the same numbers on small or big projects. If the studio doesn't have a good distribution of work for these devs to do, that inevitably leads to layoffs.
We want to make these games, but the feasibility of such at a studio with a large headcount of varying discipline distribution is a numbers balancing optimization game. The incentives and needs are more than just "we want to do this" - the biggest question is "Can we make this game idea work financially within the studio constraints?". Some studios have tried to make it work - Double Fine focused their development on smaller titles, Crystal Dynamics tried some smaller Tomb Raider titles, my own studio is currently trying to get approval for a new game, and so on, but it is a much more complex problem than "we want to do it but the executives don't want to".
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